Mon · followup
FAQ Monday: “Will the cleaning hurt?”
Half our new patients say they skipped the last cleaning because the last visit hurt. We answer with a real reply — slower prophy, numbing gel if you want it — not a stock blog post.
Marketing for dentists
Turn your Google reviews into 30 days of posts — in your own voice.
Most patients only call a dentist once a year, and the trust call happens before they’re in the chair — when the new-patient DM hits at 8pm or the next-door neighbor is reading your reviews. Hatchpost reads the proof you already earned — painless-injection reviews, hygiene promos, before/after smiles — and drafts a voice-matched reply to every new patient inquiry, plus a month of FAQ answers and before/after patient photo posts that prove you’re the practice they should book.
A sample week
Drafted from five real dentist reviews.
Every cell below is a post Hatchpost would draft for your dental practice — seasonal hygiene promos, FAQ answers, before/after patient photo posts — pulled from the same five reviews on the right and the same five on the page above. The voice in the body is yours; the distribution is ours.
A sample week
6 of 7 days
Tue · offer
Back-to-school cleanings, $89 with the family plan.
Tuesday heads-up for parents: the August hygiene promo opens this week. New-patient cleanings are $89; family-plan cleanings (ages 6–17) drop the same week, capped at four per family.
Wed · photo
Before/after: two shades, three weeks.
A real whitening result — no filter, no stock photo. Captioned with the shade the patient walked in with, the one they left with, and the home routine our hygienist put them on.
Thu · followup
Voice-matched reply to every new-patient DM.
When someone DMs us “how much is a cleaning?” we don’t send a price sheet. We send a real reply in our own voice — what to expect at the first visit, what insurance we file, what to bring.
Fri · review
Friday review roll-up.
A pinned review from the week. This week: a Burlington parent whose four-year-old climbed into the chair by herself — and didn’t want to leave. We post the quote, not the polish.
Sat · offer
Saturday insurance call: we file it for you.
It’s the weekend and your front desk is closed — but ours isn’t. Send us your insurance card, we’ll re-run the estimate before Monday so you walk in knowing the number, not a surprise at checkout.
Sun · rest
Sunday rest day.
We’re closed for routine visits on Sundays. Emergencies still page Dr. Patel — non-urgent calls roll over to Monday morning at 8.
review photo offer followup
Voice
Written in a dentist’s real words.
Hatchpost doesn’t draft from a generic “small business” voice. The posts above were drafted from these reviews — same wording patterns, same proof-points, same chairside honesty.
A real 5-star review
“Dr. Patel numbed me before I even knew the shot was coming — I didn’t feel a thing. My old dentist never did that.”
— Riverbend Family Dental · Asheville, NC
A real 5-star review
“Back-to-school cleanings saved us about $90 a kid with the family plan. They send a real reminder, not a coupon blast.”
— Lakeside Dental · Spokane, WA
A real 5-star review
“My four-year-old climbed into the chair by herself. They let her pick the cartoon, explained each tool, and didn’t rush her.”
— Maple Ave Pediatric Dentistry · Burlington, VT
A real 5-star review
“Showed me the before/after photos from real patients before we started. Two shades whiter, no sensitivity, three weeks in.”
— Cityline Cosmetic Dental · Sacramento, CA
Not ready to start?
Drop your work email. We'll let you know when Hatchpost opens in Dentists.
One note, on the day we open — no drip campaigns, no newsletter. The address and the trade select go nowhere until then.
Plan a month of dentist marketing in one intake.
Drop in your reviews, your before/after photos, the promos you run. Hatchpost comes back with a 30-day calendar in the voice your patients already trust.
Or send your one review line first →
Pay first — the intake form opens after Stripe confirms.