An HVAC call rarely happens in calm — the furnace quits at 9pm on a Saturday in February, or the AC dies the week the in-laws land. Hatchpost reads the proof you already earned — 24/7 callback, diagnosed-before-the-blower-comes-off pricing, manual-spec installs — and drafts a month of winter-no-heat trust posts, cooling-week promos, seasonal tune-up offers, and FAQ replies so the next caller picks you in the first ten minutes.
A sample week
Every cell below is a post Hatchpost would draft for your HVAC business — winter-no-heat trust posts, cooling-week promos, before/after install breakdowns, FAQ replies about static-pressure and capacitor cost — pulled from the same five reviews on the right and the same five on the page above. The voice in the body is yours; the distribution is ours.
A sample week
6 of 7 days
Mon · followup
FAQ Monday: “If the heater dies tonight, what’s the wait?”
Voice-matched reply: a human calls back within the hour — not an answering service. Saturday night, we’ll talk you through killing the gas before we drive out, and the diagnostic is on the truck before any tool comes off.
Tue · photo
Before/after: static-pressure reading on a new install.
A real photo pair — the pre-install branch pressure vs. the post-install reading, both framed in the same spot on the supply trunk. Captioned with the manual’s spec and the CFM delta. No stock compressor shot.
Wed · offer
Cooling-week tune-up: $89 before the heat-wave hits.
Wednesday heads-up: the capacitor and condensate line get checked, the filter slot sized, the thermostat curve re-calibrated. If we find something we can’t fix on the spot we credit the $89 against the repair.
Thu · review
Mid-week review: called us twice, here’s why.
A pinned review from this week — a Madison homeowner who called twice in six months. The second call came because the diagnostic was quoted flat on the phone and the bill matched the quote. Quote the price, post the quote.
Fri · photo
Cooling-emergency photo essay: 90-minute AC recovery.
A three-panel carousel — the dead capacitor pulled, the matched replacement bench-tested, the new part installed and meter-verified. Captioned with the in-laws-have-landed story behind it.
Sat · followup
Saturday: voice-matched reply to “how much is a service call?”
When a lead DMs us the price question we don’t send a sheet. We send a real reply in our own voice — what the diagnostic covers, what it doesn’t, what the next steps look like. Drafted from the same five reviews above.
Sun · rest
Sunday rest day.
Routine visits are closed Sundays. Heating and cooling emergencies still page the on-call tech — non-urgent calls roll over to Monday morning at 8.
Voice
Hatchpost doesn’t draft from a generic “small business” voice. The posts above were drafted from these reviews — the same 9pm callback, the same fault-priced-before-tools pattern, the same spec-measured install honesty.
A real 5-star review
“Furnace quit at 9pm in February. Someone picked up on the second ring, gave me the fault price on the phone, lit the burner by 11. Two neighbors watched from the sidewalk.”
— Ridgeline Heating & Air · Asheville, NC
A real 5-star review
“AC died the week the in-laws landed. They had a tech at the door in 90 minutes, replaced the capacitor before lunch, told me exactly what to watch for next summer.”
— Dry Creek Cooling Co. · Tucson, AZ
A real 5-star review
“Quoted the diagnostic flat on the phone, no upsell on parts I didn’t need, dropped the bill at the door before the truck left. That’s why I’ve called them twice.”
— Brickyard HVAC · Madison, WI
A real 5-star review
“Measured the static pressure before and after the install, photographed both for the warranty file, labeled every breaker before the cover went back on. Walk-through with my wife before they left.”
— Foothill Mechanical · Spokane, WA
Not ready to start?
One note, on the day we open — no drip campaigns, no newsletter. The address and the trade select go nowhere until then.
Drop in your reviews, your install photos, the seasonal offers you run. Hatchpost comes back with a 30-day calendar in the voice your HVAC customers already trust — winter-no-heat posts, cooling-week promos, diagnostic phrasings.
Pay first — the intake form opens after Stripe confirms.