A florist’s calendar runs on the dates other people forget — Mother’s Day, wedding Saturdays, the week before Valentine’s. Hatchpost reads the Google reviews your flower shop already earned — the Saturday-morning wedding arch, the arrangement that lasted two weeks, the hand-written card on the receipt — and drafts a month of shop photos, wedding-week posts, and offer drops timed to the rhythm your season actually keeps.
A sample month
Every cell below is a post Hatchpost would draft for your flower shop — Saturday wedding installs, Mother’s Day and Valentine’s Day pre-book drops, drop-window freshness pins, the hand-written card on the receipt, the walk-in rescue on a Sunday morning — pulled from the same five reviews on the right and the same five on the page above. The voice in the body is yours; the distribution is ours.
Week 1
6 of 7 days
Mon · photo
Tuesday's bridal work-bench photo: a peony, a garden rose, a wax-flower bunch.
A work-bench photo from this morning's wedding prep — the peony, the garden rose, the wax-flower bunch all lined up before the first stem goes in. Captioned with what each stem actually does in the final install, and which Saturday weddings are still missing a back-up bucket in the van.
Tue · offer
Mother's-Day-two-weeks-out pre-book — drop the date, not a price sheet.
A Mother's Day pre-book that posts two weeks before Sunday — drop the Sunday, not the price sheet, so the families who actually order early get the slots. A pinned reply answers the 'same as last year?' DM in the florist's own voice, not a stock shop policy.
Wed · review
Pinned review: 'lasted almost two weeks.'
A pinned 5-star review from a regular — the bouquet matched the photo and lasted on the kitchen table for almost two weeks. Posted with the same stem notes we wrote on the receipt, so the next walk-in knows the recipe behind the proof.
Thu · followup
Lead-reply FAQ: 'can you match a Pinterest pin?'
When a wedding DM comes in with a Pinterest pin, we answer in our own voice — what the grower list actually covers, which substitutions are honest, and why a Saturday-morning back-up bucket matters more than the original pin. The reply reads like a florist, not a booking bot.
Fri · review
Friday pinned review: the Save-the-Date Saturday wedding arch.
A pinned 5-star review from last summer — the wedding arch delivered two hours before the ceremony, with a back-up bucket of garden roses riding along in the van. The review goes up the morning the next Save-the-Date hits the inbox, so the lead sees real proof before they ask the price.
Sat · offer
Saturday bridal pre-book is open.
A Saturday pre-book for weddings and Saturday installs — the slots that open on Friday and close on Monday. Posts the morning the calendar opens, and the offer copy is the same language we use at the counter, not a stock template.
Sun · rest
Sunday is a rest day.
We don't post on Sundays — the work-bench gets wiped down, the cooler gets re-stocked, and the Sunday walk-in gets a real person at the counter instead of a 'we'll get back to you Monday' bot. Monday's bridal work-bench post lands clean.
Week 2
6 of 7 days
Mon · photo
Monday drop-day photo: a hand-tied wrapped bouquet for the porch handoff.
A Monday drop-day photo from this morning — a hand-tied wrapped bouquet handed off on the porch, no signature pad, no clipboard. Captioned with what we do when the recipient isn't home yet, and why the driver texts 15 minutes before the handoff every time.
Tue · followup
FAQ reply: 'can you do a quiet arrangement for a memorial service?'
When a sympathy DM comes in asking for a quiet arrangement for a memorial service, we answer in our own voice — what's actually on the cooler that morning, what we don't push (no upsize, no extra stems, no ribbon upsell), and how the driver handles the handoff when the family isn't ready to chat at the door. The reply reads like a florist, not a catalog upsell.
Wed · review
Pinned review: hand-written card on the receipt.
A pinned 5-star review from a regular — a hand-written card on the receipt about why we picked these ranunculus, attached to a bouquet that arrived looking like the photo. Goes up on the day the next order ships, so the next walk-in knows the kind of touch they'll actually get.
Thu · offer
Drop-window Wednesday: dahlias are at peak Friday, book by Thursday EOD.
A drop-window offer — dahlias at peak Friday, book by Thursday EOD. Posts the morning the cooler takes delivery, fills in three days, closes before Friday's drop. The copy reads like a florist walked into the cooler, not a stock seasonal email.
Fri · review
Friday pinned review: the peony swap that fixed the wedding.
A pinned 5-star review from a June wedding — the driver swapped a wilted peony before it left the cooler, texted the photo of the replacement, and the bouquet landed perfect on the porch. Goes up the morning the next wedding lands on the calendar, so a new lead sees real proof before they ask for a quote.
Sat · photo
Saturday wedding install: the arch, in daylight, before the ceremony.
A Saturday photo from this morning's wedding install — the arch, set in the morning light, before the first guest walks in. Captioned with which stems are still at peak and which ones we're back-flushing before the next weekend. The kind of proof an inquiry sees before they ask for the price.
Sun · rest
Sunday is a rest day.
We don't post on Sundays — the walk-in rescue DM gets a real reply from a florist at the counter, and Monday's drop-day photo lands clean instead of getting buried in weekend scroll. The cooler gets a full re-stock before the first Monday delivery.
Voice
Hatchpost doesn’t draft from a generic “florist” voice. The posts above were drafted from these reviews — same wording patterns, same proof-points, same first-three-minutes honesty — plus a solo florist’s voice that sets the tone for the wedding photo walk-in.
A real 5-star review
"Delivered the arch Saturday morning, two hours before the ceremony, with a back-up bucket of garden roses in the van. They even swapped a wilted peony before the driver left — every arrangement in the install matched the brief."
— Linden Row Florals · Asheville, NC
A real 5-star review
"The arrangement looked exactly like the photo and the petals lasted almost two weeks on the kitchen table. They re-stem from the same grower list — no substitutions, no cheap filler hiding under the wrap."
— Foxglove & Fern · Burlington, VT
A real 5-star review
"Hand-wrote a card on the receipt about why they'd picked those ranunculus for my mom. The whole thing made me cry at the door. That's the kind of touch I never get from a 1-800 order."
— Wren House Floral · Decatur, GA
A real 5-star review
"Caught a wilted peony in the morning bunch before it left the shop. Driver texted a photo of the replacement from the cooler — didn't need to be asked, didn't charge extra. The bouquet landed perfect on the porch."
— Marigold Avenue · Boulder, CO
A real 5-star review
"Walked in at 9am on a Sunday for an anniversary bouquet and left with a wrapped handful that put the big-chains to shame. They took the time, walked me through what was actually in season, and didn't push a price up."
— Petal & Pine Floral · Saratoga Springs, NY
A solo florist quote
"The first three minutes after a customer walks in with a wedding photo is the sale. Hatchpost helps me put the right words around those three minutes — the back-up bucket in the van, the wilted peony caught before it left the cooler, the card I hand-write on the receipt."
— M. Ardelean, solo florist · Linden Row Florals
FAQ
The same four answers Hatchpost writes into your lead-reply DMs — the photo match, the wedding booking window, the local handoff, and what a month of posts actually covers.
Florist FAQ
Will my arrangement look like the photo you posted?
Yes — the photo is the brief and we re-stem from the same grower list (or a close substitute). If a peony wilts the morning of delivery we swap it before the driver leaves.
Florist FAQ
How far ahead should I book the wedding florals?
8–12 weeks for a full wedding order, with a one-week call to lock the exact counts. Last-minute weddings are possible if the calendar still has the slot — DM us the date, not a booking bot.
Florist FAQ
Do you deliver and how does the handoff work?
Yes — hand-delivered locally, never shipped in a box. The driver texts 15 minutes before the drop so the recipient is not waiting on the porch.
Florist FAQ
What kind of posts does Hatchpost draft for my flower shop?
Pinned wedding-friday showcases, bouquet breakdowns from real orders, holiday drop reminders, and the lead-reply DMs that turn an inquiry into a confirmed delivery slot — drafted from your real reviews.
Not ready to start?
One note, on the day we open — no drip campaigns, no newsletter. The address and the trade select go nowhere until then.
Drop in your reviews, your wedding photos, the holiday drops you already run, and the seasonal stems you cover. Hatchpost comes back with a 30-day calendar in the voice your walk-in customers already trust.
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