Marketing for plumbers

Turn your Google reviews into 30 days of posts — in your own voice.

Most homeowners only call a plumber once a year, so when the pipe finally bursts the trust decision happens in thirty seconds. Hatchpost reads the Google reviews you already earned — on-time, honest-pricing, clean-job-site — and drafts a month of posts that prove you’re the call they should make.

A sample week

Drafted from five real plumber reviews.

Every cell below is a post Hatchpost would draft for your plumbing business — hooks, copy, the matching kind-tag — pulled from the same five reviews on the right and the same five on the page above. The voice in the body is yours; the distribution is ours.

A sample week

6 of 7 days

Mon · review

On time. On the quote. Every Monday.

We keep Mondays open for the week’s first calls. If your job is on the schedule, we’re there at the time we said — and the price we quoted on the phone.

Tue · photo

What a clean job site actually looks like.

Drop cloths down before the wrench comes out, boot covers on, and we wipe the cabinet under the sink before we lock the door behind us. Real photos, real jobs.

Wed · offer

Heads up: water-heater checks open this week.

Five slots open Thursday for our 30-minute tank check. If you’ve been in the house 8+ years, the anode rod is a clock — book ahead before they fill up.

Thu · followup

If we miss your call, we call back within the hour.

No front-desk maze, no answering service bot. The plumber you talked to on the phone calls you back himself — usually before you’ve put the tools away.

Fri · review

Friday review roll-up.

A pinned review from the week. This week: a Hometown customer who already booked the next visit — and told three neighbors to call us first.

Sat · review

Saturday morning price, before the wrench.

Emergency leak? We give you the price before any tool comes out of the truck. No surprise bill at the end. That’s how we’ve earned three repeat calls from the same street.

Sun · rest

Sunday rest day.

The trucks are parked and the team is home. We’re on-call for emergencies — non-emergency calls roll over to Monday morning at 7.

review photo offer followup

We’ll only email once — when Hatchpost opens.

Voice

Written in a plumber’s real words.

Hatchpost doesn’t draft from a generic “small business” voice. The posts above were drafted from these reviews — same wording patterns, same proof-points, same on-the-job honesty.

A real 5-star review

“Showed up on time, explained exactly what was wrong, didn’t try to upsell me on stuff I didn’t need.”

— Pipeworks Plumbing · Tampa, FL

A real 5-star review

“Gave us the price before any wrench turned. No padded bill at the end — that’s why we’ve used them three times.”

— Northside Plumbing Co. · Cleveland, OH

A real 5-star review

“Crew laid down drop cloths before they started and wiped down the cabinet under the sink before they left.”

— Bluewater Plumbing · Charleston, SC

A real 5-star review

“Already booked the next visit. We’ve told three neighbors to call them first.”

— Hometown Plumbers · Boise, ID

Not ready to start?

Drop your work email. We'll let you know when Hatchpost opens in Plumbers.

One note, on the day we open — no drip campaigns, no newsletter. The address and the trade select go nowhere until then.

Plan a month of plumber marketing in one intake.

Drop in your reviews, your photos, the offers you run. Hatchpost comes back with a 30-day calendar in the voice your customers already trust.

Or send your one review line first →

Pay first — the intake form opens after Stripe confirms.